The IntuView technology may be applied to the social media - Tweets, Facebook etc in a manner that provides an opportunity for both the defense and the commercial areas:

 

• Mining public opinion relating to products in order to improve marketing.

• Forging political campaign messages through identification of defined sentiment towards issues and persons in specific sectors on the social web.

• Targeting commercial messages to well defined social sectors based on their implicit (not declared) sympathies.

• Identifying social trends in defined sectors in order to exploit them in commercial motifs.

• Identifying social dissatisfaction in order to predict and measure social unrest and potential political turmoil.

• Extracting intelligence for HLS and CT.

• Efficient networking by characterization of forums and persons in them in order to direct clients to the areas in the social cyberspace where they can connect with useful contacts.

• HLS crisis management - efficient extraction of information from social media can facilitate rescue and stabilization operations in the crisis.

• Verification of candidates for work.

• Lead Generation - identification in Social Media of sectors and entities that may be compatible with the client's product.

• Strategic intelligence on unrest in foreign countries (Iranian "Green Revolution", "Arab Spring").

• Mapping of traffic on the social web for identification of ideas that occur in different social and linguistic contexts (migration of ideas in the context of revolutionary thought, radicalization etc.

 

The IntuView Social Media Monitor is an advanced tool for measuring issues and sentiment in social media. The application of the IntuView Natural Language Processing technology provides a comprehensive picture of the topics of discourse, sentiment towards persons and organisations, breakdown of ideological and political sympathies, relations, and more.

 

The collection of the data may be implemented in the following ways:

1. The client may provide the data based on subscription to mainstream media or acquisition of feeds directly from Twitter/Facebook/Linkedin etc. through their official sources (GNIP and others). This option entails additional costs for acquisition of the firehose.

2. IntuView can set up crawlers for the capture of the streams of data based on the client’s requirements. This option will be integrated into a full proposal if requested.

 

The analysis includes:

1. Identification of prominence of entities (persons, groups, organizations, countries, events, and issues) in the media discourse in the relevant theatres (e.g. –what are the key topics, domains, issues, persons, etc. that feature in the discourse).

2. Identification of sentiment towards the above-mentioned entity types (positive/negative sentiment) including drill down to the key characteristics that the sentiment refers to (an entity’s intelligence, honesty, etc.)

3. Drill down to the levels of reference and the sentiment according to combinations of identified parameters: source, source country, source language, source author, source ideological-political characterization, time frame, etc.

4. User-enabled update of the knowledge base to reflect ongoing concerns and entities (e.g. new concepts or ideas that are floated, particular individuals of interest who appear on the political scene).