Social Media Monitoring
IntuScan analyzes social media streams in multiple languages, turning unstructured posts into actionable intelligence for defense and commercial use.
Overview
Understanding
Social media poses unique challenges for text analytics. Automated sentiment systems trained on standard texts often fail on noisy, informal platforms. The IntuView Social Media Monitor uses advanced Natural Language Processing (NLP) to deliver a comprehensive understanding of online discourse—covering topics, sentiment, ideology, relationships, and more.
Core Capabilities
IntuScan brings structure and clarity to the chaos of social media. By combining advanced linguistic analysis with cultural and behavioral insight, it uncovers who’s speaking, what they’re saying, and how they feel—revealing patterns, relationships, and sentiment that drive real understanding.

Community Mapping
Clusters users by linguistic and interest affinities, helping identify groups, movements, or sectors for targeted analysis.

Behavioral Insight
Determines who is talking, about what, and why—based on content, tone, and cultural cues rather than metadata alone.

Relationship Mapping
Builds evolving network maps of individuals, organizations, and entities, showing interactions, influence, and sentiment over time.

Trend & Sympathies Analysis
Match and consolidate the same entities or ideas appearing in different forms or languages.
Applications
From Social Insight
to Strategic Action
IntuScan’s Social Media Monitor turns online conversations into strategic intelligence. Whether for defense, crisis response, or market insight, it enables organizations to track sentiment, detect emerging trends, and act on real-time public dynamics across languages and platforms.

Public Opinion Mining
Understand public perception of products, policies, or figures to guide marketing or communication strategies.

Political Campaigns
Identify sentiment and ideological leanings across regions or social sectors to refine messaging.

Crisis & HLS Operations
Extract intelligence during crises or emergencies to support rescue, stabilization, and Homeland Security operations.

Trend Forecasting
Detect emerging social trends, unrest, or dissatisfaction before they escalate.

Lead Generation & Networking
Discover individuals, groups, or online communities aligned with commercial or operational objectives.

Counter-Disinformation
Identify and analyze coordinated propaganda or psychological warfare activity across networks.
Data Collection
IntuScan’s Social Media Monitor adapts to your existing infrastructure, supporting multiple data acquisition methods for seamless intelligence gathering across platforms.
The collection of the data may be implemented in the following ways:
Official Feeds: Client-provided subscriptions to Twitter, Facebook, LinkedIn, or media APIs (e.g., GNIP).
Custom Crawlers: IntuView-configured crawlers designed to capture social streams tailored to the client’s analytical needs.
Analysis Depth
Multi-
Dimensional
Understanding of
Online Discourse
IntuScan goes beyond surface-level metrics to deliver a deep, contextual understanding of social discourse. By analyzing entities, sentiment, and evolving trends, it reveals not just what people say—but who says it, why, and how those narratives change over time.
IntuScan identifies:
1
Prominent entities — persons, groups, organizations, events, and issues driving the conversation.
2
Sentiment toward each entity or attribute (e.g., honesty, influence, reliability).
3
Trends over time by source country, language, ideology, or author type.
4
Continuous knowledge base updates to track new concepts, ideas, and emerging topics.


